Ulta beauty retail displays

I worked in the makeup marketing industry for 5 years as an industrial designer. I designed makeup displays for various brands that would go into Ulta Beauty stores in the USA. When working with brands, I designed keeping my client's brand standards in mind. I would also source materials that would elevate key products the brand wanted to sell. This often happened on the top shelf of every gondola section and in some smaller ones on shelves below. Every project was like a balancing act to both meet the needs of the customer and the retailer. Often working within the standards set by Ulta Beauty. I would also test prototypes I'd design in stores or in the model shop area to ensure product fit. Each section was designed in 3D CAD before production as well.

Brands Shown:

Flesh Cosmetics

Elemis Skincare

Tutti Fruitti Cosmetics

Smith & Cult Cosmetics